During this election season, there is a lot of talk about political platforms but how much thinking have you done about your own platform to share ideas? Whether you are a program assistant at a community center or the CEO of a foundation, you probably have big ideas about how to solve the problems that you see in the world. If you didn't, you probably would have picked a different field to work in. The best idea for change in the world doesn't mean much if no one hears about it, except for you and your cat.
This idea of branding and building a platform for do gooders has been keeping me up at night. My greatest frustration is that all of the great marketing goes to the dumbest ideas, e.g. the marketing muscle that went into Snookie's book "It's a Shore Thing" (no link purposefully given because I am trying to save all of our brain cells). Where is that sort of marketing might when it comes to the recent college grad who is building a performance company to use improv to bring public policy ideas to life or the author who is breaking the mold on what a donor looks like or the organization that is building a nation-wide green economy by seeing residents of the inner-city as a solution, not the problem? Since they don't have million dollar marketing budgets and prime-time commercials, I thought it was time to build a do-it-yourself movement for good idea marketing. I've built a branding book of the month club to help all of us spend some extra time building our brand. Not so you can be the next reality tv star but so your great ideas can get the light of day. Learn more here.