Your personal brand

I have talked about managing your professional identity before but I didn't realize that there is a whole industry built around this. Check out the Personal Branding Summit to listen to mp3 downloads from personal branding experts. Topics include how to create a personal brand, getting a headshot that matches the identity that you are trying to create, and how to manage your brand in an "always on" work environment. All of this may sound very self-centered and a little bit weird but their is always room for improvement with how we present ourselves professionally and these people think to think about it day and night.