The ROI of Going Green

Tim Ferris, my favorite raving lunatic, has a great blog post about self interest and going green. From Tim:

Bestselling author David Bach used to use Flonase, Alegra D, and Singulair. He used Advair for almost ten years before he made one change that eliminated all of these medications.

He moved into a The Solaire, a green-optimized building in NYC.

Going green is something we all know we should do, but somehow most of us never quite get around to it, unless an accident or experiment shows us clear personal benefits. David moved into The Solaire for the location, for example, not the green effect.

But what if you could help the world by being self-interested? Self-interest and contribution need not be mutually exclusive, after all.

It can be done…

David should save about $30,000 in 2008 based on simple changes, and those saved expenses can be applied to investments. This is where things get interesting (and compelling); remember that $30,000 in expenses could equate to as much as $50,000 in pre-tax income for some.

Imagine if you could:

• Save $250 per year simply with smart landscaping. Strategically planting trees and shrubs to shade your home can lower surrounding air temperatures during warm summer months by up to 9 degrees Fahrenheit and can reduce wall and roof temperatures by 200 to 400 F, reducing energy costs for cooling and home carbon emissions by 3,952 lbs per year.

• Save $798 a year when you perform regular maintenance on your car to keep it running efficiently. Properly inflated tires, for example, can keep 5,800 pounds of carbon from entering the air each year.

Read the rest here